I will be speaking at meshed#1 in Linz this month. Topic: strategies in using social networks, cases and future development of advertising in light of emerging media. Following is the official statement from meshed#1: meshed#1, Social Media & Online-Marketing Conference 28th – 29th May, Linz, Ars Electronica Center Although the use of Social Media and […]
Or: The end of marketing, as we know it, is near… Pt. 2 Think about advertising as a large water park with various swimming pools. In the different pools are the recipients, our consumers. They swim around and talk to each other and enjoy their lives. The advertiser sits in the lifeguard chair (think of […]
Image via CrunchBase A new study released by comScore showed that the collective reach of vertical ad networks tracked by comScore has increased substantially in the past year, from 21.5 percent of the total U.S. Internet audience in March 2008 to 57.1 percent in March 2009. Vertical ad networks target ads to specific audiences online […]