Recently I have read yet another article on “Agencies Are Dead”. Hundreds of articles have been written in the past years about the death of the traditional ad agency. Yet, most of them are still around. Richard Whitman writes about the reasons: Because any good company, no matter what the industry, follows the money. If […]
Author Archive for: Oliver
Assoc. Prof. Oliver T. Hellriegel
Oliver is a result-driven and budget-oriented Marketing Professional with more than 18 years experience in leading positions in strategic marketing, communications and business development with main emphasis on online/ digital. He has management and leadership experience in national as well as multinational companies with a wide knowledge in various industries, B2C as well as B2B: telecommunications (O2, Siemens mobile), banking/ insurance (Generali, Versicherungskammer Bayern), IT/ Computer (NEC, Microsoft), industrial (Balzers, Sedus, Klöber), luxury (Chronoswiss), sports (ITF, PGA) and many more.
Oliver has brand management expertise and has a great passion for new media and technologies.
Besides his Master degree he has been appointed as Associate Professor of Marketing and International Management at University of Applied Sciences, Economics and Management in Munich.
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Disruption has probably been overused in many areas now. From media, to advertising; from innovation, to consulting. Disruption is also one of the buzzwords that have been used in education lately, yet few really seem to know what it means. I found this article written by Dr. Michelle Weise, who was a senior research fellow with the Clayton […]
We are in an ever changing parade of new innovations on numerous fronts. Just about every development in technology is charged as a leap forward, and we are constantly looking for the “next big thing”. However, not every upcoming innovation will truly be able to influence the business or social landscape, but some of them might be disruptive for existing conditions and change the way we live and work. As such it is important as a business leader to comprehend which technologies will matter to them and how to prepare for changes.