About the importance of innovation and how social media marketing can influence an innovation process While the “closed” innovation model served organizations well in the past, more recently, several factors have undermined the logic of this model. One factor is the increased mobility of the workforce. As people move from one organization to another, they […]
A couple of weeks ago I held a keynote at meshed#1, Social Media & Online-Marketing Conference in Linz, Austria. According to computerwelt.at this was the first conference on Social Media in Austria (which came as a surprise, to be honest). Attendees were mostly Marketing Professionals from companies, some of them already familiar with Social Media. […]
As mentioned before I will be speaking at meshed#1, Social Media & Online-Marketing Conference in Linz end of May. The host was so kind to give me a couple of tickets for a draw. The draw can be entered in a very simple way: just follow my Twitter account @oth11. I will be tweeting a […]