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How to build Brand Experience using Social Marketing?

Thinking about building brand experience through online contents? Well, bloggers may appear to be a good way to create and promote your brand. Why should you consider social media marketing for your brand: Becuase your customers might prove to be “good” content providers. Because your customers are brand messengers and influencers. And finally because there […]


3 Ways any company should Listen to Social Media

Should a company have a Social Media Strategy? Should a company listen to what consumers have to say? What happens if the company doesn’t listen? Is it the responsibility of the company to enter into a dialog with their consumers? For years corporate communication has been seen as a monolog. Companies have grown accustomed to […]