Should a company have a Social Media Strategy?
Should a company listen to what consumers have to say? What happens if the company doesn’t listen? Is it the responsibility of the company to enter into a dialog with their consumers?
For years corporate communication has been seen as a monolog. Companies have grown accustomed to the one-way channel of TV, Radio and Magazines etc. talking to consumers. If sales went up, it was seen as consumer approval. If sales fell, it was a sign that consumers probably couldn’t hear, so corporate communication had to shout louder and louder. But is that wrong? And is there any alternative?