A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use. “This leaves the majority of organizations exposed to problems arising from employees saying the wrong things in the wrong ways to the wrong people at the wrong time,” the report notes.
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This year’s Grand Prix in the media category went to Leo Burnett Sydney for the “EOS Photochains” campaign for the Canon EOS camera in Australia. The firm invited users to upload their photos and link them to others to create chains that were then featured on billboards. The execution captured “the heart of what social media should be,” said jury President Laura Desmond, CEO of Starcom MediaVest. Read more
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Still interesting to see the real time counters showing how active & dynamic the Social Web, Mobile Industry and Game Business is. Gary put this together in Sept. 2009. As the social web has exploded in the last 12 months he has updated the key data points of social media statistics.