(c) Forrester Research
A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S. interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, to 21 percent by 2014!
About the importance of innovation and how social media marketing can influence an innovation process
While the “closed” innovation model served organizations well in the past, more recently, several factors have undermined the logic of this model. One factor is the increased mobility of the workforce. As people move from one organization to another, they take with them the tacit knowledge acquired in one organization and pass it on to others in a different organization. As employees went back for additional education, some of the company-specific knowledge spilled over. A second factor was the increase in the presence of venture capital firms who specialized in creating new firms that commercialized external research and converting these firms into growing, valuable, and thriving companies. A third Read more
Oliver T. Hellriegel @ meshed#1
A couple of weeks ago I held a keynote at meshed#1, Social Media & Online-Marketing Conference in Linz, Austria.
According to computerwelt.at this was the first conference on Social Media in Austria (which came as a surprise, to be honest). Attendees were mostly Marketing Professionals from companies, some of them already familiar with Social Media.
So what did the attendants learn? Read more