Should a company have a Social Media Strategy?

Should a company listen to what consumers have to say? What happens if the company doesn’t listen? Is it the responsibility of the company to enter into a dialog with their consumers?

For years corporate communication has been seen as a monolog. Companies have grown accustomed to the one-way channel of TV, Radio and Magazines etc. talking to consumers. Read more

NEW YORK Like many utopian visions, Second Life was uncompromising in its laissez-faire approach. The virtual world was launched as a platform that allowed users to do pretty much whatever they pleased, Read more

What makes me believe that?

Marketing as we know it since centuries in industrial societies: research departments develop products, production departments produce and marketing departments push the mass products in the market. Now this model has exceeded its zenith, not at least because it’s getting harder for Marketing to reach the customer. Read more