Most Influential Teens Socialize Offline More Than Average

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MyYearbook and Ketchum published recently the results of  a survey on teen social media users.

Image representing myYearbook as depicted in C...

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It showed that Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. But the study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline. Social media teen influencers are defined as the top 15% most active and most engaged teens in the myYearbook community. Read more

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Study: Most Companies Use Social Media Without Strategy

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Social Media Landscape

A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use. “This leaves the majority of organizations exposed to problems arising from employees saying the wrong things in the wrong ways to the wrong people at the wrong time,” the report notes.

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Social Media Campaign Takes Media Grand Prix in Cannes

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This year’s Grand Prix in the media category went to Leo Burnett Sydney for the “EOS Photochains” campaign for the Canon EOS camera in Australia. The firm invited users to upload their photos and link them to others to create chains that were then featured on billboards. The execution captured “the heart of what social media should be,” said jury President Laura Desmond, CEO of Starcom MediaVest. Read more

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