About a year ago, Starbucks overtook Coca-Cola as the most popular corporate brand on Facebook, with its page drawing 3.7 million fans. Now the coffee brewery has become the first brand to hit the 10 million-fan mark on Facebook.
The nearest rivals, Coke and Skittles, are both trailing behind at about 6.5 million fans.
To put Starbucks’ success in perspective, the company is quite close to catching up to pop icon
Lady Gaga in Facebook fans, who has about 10.4 million fans, according to data compiled by the Inside Facebook blog. Only other celebrities like Michael Jackson and Vin Diesel, some games (“Texas Hold’em Poker,” “Mafia Wars”), “Family Guy,” Facebook, and the President of the United States, stand ahead of Starbucks in the number of Facebook fans.