Social media
While in some ways social media has made communication easier, it’s made many digital lives — and digital marketing — infinitely more complex with Twitter, Facebook, Foursquare, YouTube, Quora and myriad other platforms and tools competing for time, attention and dollars. But 2011 is the year it gets a little simpler.
(c) Forrester Research
A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S. interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, to 21 percent by 2014!
Or: The end of marketing, as we know it, is near… Pt. 2
Think about advertising as a large water park with various swimming pools. In the different pools are the recipients, our consumers. They swim around and talk to each other and enjoy their lives. The advertiser sits in the lifeguard chair (think of it as a podium), with his megaphone and yells to the consumers. If he shouts the message loud enough, at the right time and if it is meaningful, maybe the consumers listen.
So this has been the job of the advertiser for quite some time. He had to decide which pool to shout his message to, which message would get the swimmers to listen and which bullhorn would reach the most swimmers. A good advertiser would have a great message and deliver it in such a way that most of the pool listened. New advances in technology enabled great messages to be carried from pool to pool. With each advance, the advertiser adapted and then kept right on shouting his message to the consumers.