Recently I have read yet another article on “Agencies Are Dead”. Hundreds of articles have been written in the past years about the death of the traditional ad agency. Yet, most of them are still around. Richard Whitman writes about the reasons: Because any good company, no matter what the industry, follows the money. If […]
A short summary on customer insights and market research data
Today’s luxury shoppers now use the Internet as a tool to find inspiration and to learn about luxury products or services. Across income and age, luxury brand websites, along with consumer review websites are frequently accessed to find information on luxury items before making a purchase.
The affluent group is also increasingly participating in social networking forums, allowing luxury shoppers to share their thoughts and opinions on luxury items. And when it comes to Internet advertising, they are comfortable with seeing online ads for luxury products and services and “clicking thru” to learn more and make a purchase. Read more
Global online advertising will rise by 12.4% during 2010 according to a study from MAGNAGLOBAL, a division of IPG’s Mediabrands.
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Media spendings will hit $61.0 billion dollars globally with paid search as the most important component of online advertising. In 2010 this segment will account for $29.8 billion, i.e. 48,9% of the total spendings, up by 16.5% over 2009 totals. Google is the global leader in paid search, but in the markets of China and Russia paid search providers are domestic players Baidu and Yandex.
All other online advertising will account for $31.2 billion, up by 8.7%. This market segment is more diffused, with a few global portals, as Yahoo and Microsoft. Most of the revenue is generated at regionally strong publishers, that are often associated with print publications. Read more