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The failure of Delta to respond in time on Twitter (or actually any communication channel) is more than irritating, as the airline industry already had its “bad behavior” example beginning this year when Ryanair failed to answer a consumer complaint in a fashionable way. There was a lot of buzz in the marketing community and […]
A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S. interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, […]
About the importance of innovation and how social media marketing can influence an innovation process While the “closed” innovation model served organizations well in the past, more recently, several factors have undermined the logic of this model. One factor is the increased mobility of the workforce. As people move from one organization to another, they […]
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