Assoc. Prof. Oliver T. Hellriegel
Oliver is a result-driven and budget-oriented Marketing Professional with more than 18 years experience in leading positions in strategic marketing, communications and business development with main emphasis on online/ digital. He has management and leadership experience in national as well as multinational companies with a wide knowledge in various industries, B2C as well as B2B: telecommunications (O2, Siemens mobile), banking/ insurance (Generali, Versicherungskammer Bayern), IT/ Computer (NEC, Microsoft), industrial (Balzers, Sedus, Klöber), luxury (Chronoswiss), sports (ITF, PGA) and many more.
Oliver has brand management expertise and has a great passion for new media and technologies.
Besides his Master degree he has been appointed as Associate Professor of Marketing and International Management at University of Applied Sciences, Economics and Management in Munich.