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Growth Of Social Networks Worldwide [Study]

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eMarketer has just released the latest figures on social networks (Q1/2013): Facebook ist still #1, but is being challenged by its contenders.

The figures have been taken from GlobalWebIndex’s “Stream Social: Quarterly Social Platforms Update.” and show clearly, that a lot has happened behind Facebook: quite a few second-place contenders are fighting for the spot behind the leader, with Google+ out front at 26% of internet users. Google+ registered a growth in their active users base (using the service at least once in the past month) 33% between Q2 2012 and Q1 2013. While Facebook has seen its total number of active users increase by 35% between Q2 2012 and Q1 2013, Twitter is currently the fastest-growing social platform in the world, with a 44% growth in the same period.

Facebook
Google+
YouTube
Twitter
Sina Weibo

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Study Reveals: More Marketers Move Toward Engagement on Social Media

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Percent of FortuneGlobal 100 Companies With Social Media Accounts

Brands are moving from simply being present on social networks to taking a more active role on the sites

Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.

Burson-Marsteller, one of the leading PR companies, looked at the FortuneGlobal 100’s activities on Facebook, Twitter, YouTube, corporate blogs and other local microblogs and social networks around the globe for its “Global Social Media Check-Up 2011”. 25% of these companies worldwide are using all four major social media platforms: Facebook, Twitter, YouTube and blogs – an increase of 25% from 2010 – and 84% are on at least one platform.

Most companies are on Twitter, which saw a major growth compared to 2010, as 77% of companies around the world have Twitter accounts, up from 65% last year. Twitter might be emerging as the predominant social media platform used by corporations, although corporate Facebook pages have more “likes” than Twitter accounts have “followers.” Read more

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Pentagon shutters its dedicated social media office

The Pentagon has closed down its social media desk, transferring one worker to cybersecurity work and deciding not to replace another worker who left the service.

The Defense Department will continue to operate several Twitter and Facebook accounts, but will delegate responsibility for maintaining the accounts to less specialized workers. “It’s important for people in press operations, community and public outreach and communications and planning to be able to know how to use and access Facebook, Twitter and the other social media tools, rather than just have a single unit or single person do nothing but social media,” says public-affairs chief Douglas Wilson.

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