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Most Influential Teens Socialize Offline More Than Average

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MyYearbook and Ketchum published recently the results of  a survey on teen social media users.

Image representing myYearbook as depicted in C...

Image via CrunchBase

It showed that Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. But the study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline. Social media teen influencers are defined as the top 15% most active and most engaged teens in the myYearbook community. Read more

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Study: Most Companies Use Social Media Without Strategy

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Social Media Landscape

A majority of social marketers don’t have a formal social-media strategy, according to a study from Digital Brand Expressions. Companies have indefinite ideas about how they want to use social tools, but then fail to explicitly think through and communicate the methods and metrics they want to use. “This leaves the majority of organizations exposed to problems arising from employees saying the wrong things in the wrong ways to the wrong people at the wrong time,” the report notes.

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What is the Future of Global Online Advertising (Poll)

I have posted an article today on the newest numbers from MagnaGlobal.

MAGNAGLOBAL expects online advertising to collectively grow by 11.7% in 2011 and by an average rate of 11.0% through 2015, with a total global market size of $103 billion dollars at this time.

Now I have added a poll to get your feedback on the future of online advertising. Read more

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