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Google+ or what?

Remember Google Buzz? Or Google Wave?


Well, Google has tried several times to take on Facebook to conquer and master social networking – without much success. Now it is making its biggest effort yet.

(c) Google Inc

Google introduced its social networking service called the Google+ project.  Similarities to existing Social Network are pure coincidence ;-). Google’s service, which is initially available to selected Google users, who will soon be able to invite others, will let people share and discuss status updates, photos and links, much as they do on Facebook.

Google+ is meant for sharing with groups – whether colleagues, family or sports friends – not with all of your friends or even the entire Web. Features include group text messaging and video chat. Read more

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Social-media marketers beware: You can’t buy loyalty

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Facebook logo
Image via Wikipedia

Brands that boost their Facebook fan base by offering freebies and discounts to people who sign up could face a backlash in the not-too-distant future, warns Augie Ray. Social search engines are likely to find ways to weed out “fake” fans, just as conventional search engines learned to screen out “black hat” marketers who sought to manipulate their algorithms. “Brands hoping to help their social search engine relevance by amassing fans should take heed — the easy way may work for a while, but the authentic and hard way always wins in the end,” Ray writes.

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Social Media Marketing Spendings to Rise or Plunge?

(c) Forrester Research

(c) Forrester Research

A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S. interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of their total ad budgets online in 2009, to 21 percent by 2014!

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