Disruption has probably been overused in many areas now. From media, to advertising; from innovation, to consulting.

Disruption is also one of the buzzwords that have been used in education lately, yet few really seem to know what it means. I found this article written by Dr. Michelle Weise, who was a senior research fellow with the Clayton Christensen Institute for Disruptive Innovation at the time of writing. She is now executive director of the Innovation Lab at Southern New Hampshire University.

In higher education especially, there’s a tendency to take an exciting technological advancement, call it a disruptive innovation, cram it into the classroom experience, and then hope that efficiencies will magically appear. But a disruptive innovation doesn’t necessarily entail a technological breakthrough. In fact, in our most recent work in higher education called Hire Education, Clayton Christensen and I underscore that there is true disruptive potential in online competency-based education (CBE) aligned to workforce needs even though the parts of this whole are not at all new.

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Ben Pimlott Building at Goldsmiths, University...
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Next week I will be speaking at IDEA:Exchange in London.

IDEA Exchange is a form of educational conference focusing on debate, debate and civic education, youth projects and innovative teaching and participation methodologies. IDEA organized its first Exchange in November 2006 in Prague, November 2007 in Kaunas, December 2008 in Amsterdam. This year’s Exchange will be held in London, December 10th – 13th, at Goldsmiths University.

My presentation will cover insights on changes in the media landscape and the resulting influences on consumer behavior, especially through the proliferation of digital media. The shift from broadcast media, as known in the 20th century, to social media in the 21st century has lead to new forms of interactions, which will be covered in new communication policy issues. Examples on companies or organizations using social media platforms to involve customers or the publics will be shown and finally the presentation will give a critical outlook on the long-term changes of these trends.

Hope to see you in London!

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