Why Market Luxury Goods Online?

A short summary on customer insights and market research data

Today’s luxury shoppers now use the Internet as a tool to find inspiration and to learn about luxury products or services. Across income and age, luxury brand websites, along with consumer review websites are frequently accessed to find information on luxury items before making a purchase.

The affluent group is also increasingly participating in social networking forums, allowing luxury shoppers to share their thoughts and opinions on luxury items. And when it comes to Internet advertising, they are comfortable with seeing online ads for luxury products and services and “clicking thru” to learn more and make a purchase. Read more

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Putting Social Media to Work – Harvard Business Review starts a series of insights on Social Media.

Interesting: Harvard Business Review starts a series of insights on Social Media. Don’t miss them!

During the next few weeks, HBR.org will investigate social media’s value to all parts of your business, from strategy creation to recruitment to stakeholder engagement. For starters, innovation expert John Seely Brown writes about social media’s role in transforming business; 75px-JSBJI1Roy Bahat, chairman of game-console maker OUYA, will show how social media is changing the way businesses recruit and hire; Raj Agnihotri of Ohio University will discuss social media’s impact on the world of B2B sales. And that’s just for starters.

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Smartphone Market Expands – 62% of Mobile Users in the U.S. Aged 25 – 34 Use Smartphone

Smartphone Penetration by Age Group

Nielsen recently published a study that revealed that only 43% of all US mobile phones users own a smartphone, while most subscribers under the age of 44 use smartphones.

Smartphones are most popular in the group of 25-34 aged, with 62 percent of them reported to own smartphones. And among those 18-24 and 35-44 years old the smartphone penetration rate is hovering near 54 percent.

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