Update on #glocal 09 – Social Media Conference in Skopje

I just found an interview I gave BBC TÜRKÇE during the conference “Glocal: Inside Social Media” at the New York University Skopje. It’s dubbed in Turkish, but I thought I’ll post it anyway.

A short quote from the original post:

BBC Broadcasting House, Portland Place at the ...

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“Social media is people having conversations and interactions,” underlined Oliver in his presentation, clarifying that it’s not about a group of individuals broadcasting as a company, which would not mean ‘social’ anymore. “It’s about people having conversations, people having to listen, and not only to speak. Communication has changed.”

The key feature of social media is the possibility to broadcast media. Fifty years ago, as Oliver stated, you could meet with people, talk with them, write to them, have a conversation, travel to visit them – and that was all. At that time, only TV and radio stations, and publishing houses, could broadcast. Today every individual can broadcast.

hellriegel.net, Social Media Marketing and Branding, Oct 2009

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Debating the Brand – How to Use Social Media in an Open Innovation Process

Ben Pimlott Building at Goldsmiths, University...
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Next week I will be speaking at IDEA:Exchange in London.

IDEA Exchange is a form of educational conference focusing on debate, debate and civic education, youth projects and innovative teaching and participation methodologies. IDEA organized its first Exchange in November 2006 in Prague, November 2007 in Kaunas, December 2008 in Amsterdam. This year’s Exchange will be held in London, December 10th – 13th, at Goldsmiths University.

My presentation will cover insights on changes in the media landscape and the resulting influences on consumer behavior, especially through the proliferation of digital media. The shift from broadcast media, as known in the 20th century, to social media in the 21st century has lead to new forms of interactions, which will be covered in new communication policy issues. Examples on companies or organizations using social media platforms to involve customers or the publics will be shown and finally the presentation will give a critical outlook on the long-term changes of these trends.

Hope to see you in London!

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Changes in the Media Landscape… #glocal09

Oliver T. Hellriegel at Glocal: Inside Social Media
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As some of you already know, I have recently been to a conference in Skopje, Macedonia. The conference “Glocal: Inside Social Media” was hosted by the New York University Skopje and had a great line-up of practitioners as well as academics. Here is a short summary from the offcial blog on my presentation:

“Social media is people having conversations and interactions,” underlined Oliver in his presentation, clarifying that it’s not about a group of individuals broadcasting as a company, which would not mean ‘social’ anymore. “It’s about people having conversations, people having to listen, and not only to speak. Communication has changed.” Read more

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