Should a company have a Social Media Strategy?
Should a company listen to what consumers have to say? What happens if the company doesn’t listen? Is it the responsibility of the company to enter into a dialog with their consumers?
For years corporate communication has been seen as a monolog. Companies have grown accustomed to the one-way channel of TV, Radio and Magazines etc. talking to consumers. Read more
NEW YORK Like many utopian visions, Second Life was uncompromising in its laissez-faire approach. The virtual world was launched as a platform that allowed users to do pretty much whatever they pleased, Read more
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