About using Social Networking Platforms Professionally

I have been following an interesting discussion on Draftfcb‘s blog lately. Josh raised a question on the professional usage of social networking platforms and how requests to persons in the social media space should be handled. Following is an excerpt with my comment on his posting. You can follow the original discussion on the blog of Draftfcb.

I think there is only a small line between professional and personal networking.

I’ve been using Facebook pretty much only for personal contacts and LinkedIn for professional relationships. But over the last couple of months I’ve been getting more and more requests from my professional contacts on Facebook. Read more

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Customer Care in the Blogosphere – A Real World Example

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Well, you can call your customers “idiots”, for giving you feedback on your (false) products or websites. Or you can regard criticism as relevant feedback on your products and services and thank customers for giving hints where you can do better. In times where blogs and twitter are used to update and inform friends, users, customers, … Read more

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How to build Brand Experience using Social Marketing?

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Thinking about building brand experience through online contents?
Well, bloggers may appear to be a good way to create and promote your brand.

Why should you consider social media marketing for your brand:

  • Becuase your customers might prove to be “good” content providers.
  • Because your customers are brand messengers and influencers.
  • And finally because there is notheing wrong in asking your customers Read more
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