Study Reveals: More Marketers Move Toward Engagement on Social Media

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Percent of FortuneGlobal 100 Companies With Social Media Accounts

Brands are moving from simply being present on social networks to taking a more active role on the sites

Companies and marketers are more comfortable on social networks and have started to engage more authentically and build communities with other users on the sites.

Burson-Marsteller, one of the leading PR companies, looked at the FortuneGlobal 100’s activities on Facebook, Twitter, YouTube, corporate blogs and other local microblogs and social networks around the globe for its “Global Social Media Check-Up 2011”. 25% of these companies worldwide are using all four major social media platforms: Facebook, Twitter, YouTube and blogs – an increase of 25% from 2010 – and 84% are on at least one platform.

Most companies are on Twitter, which saw a major growth compared to 2010, as 77% of companies around the world have Twitter accounts, up from 65% last year. Twitter might be emerging as the predominant social media platform used by corporations, although corporate Facebook pages have more “likes” than Twitter accounts have “followers.” Read more

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Study Reveals: Venues and Relationships Affect How Social Media Users Perceive Advice

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One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers.

(c) Facebook

(c) Facebook

Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived trustworthiness as well as who is taking part in them.

A study of frequent social media users by market research firm Invoke Solutions found that the most trusted information was posted by people respondents knew. But blog posts were more likely to be trusted “completely” than posts on Facebook, and trust dropped off sharply when it came to Twitter, even among friends.

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Most Influential Teens Socialize Offline More Than Average

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MyYearbook and Ketchum published recently the results of  a survey on teen social media users.

Image representing myYearbook as depicted in C...

Image via CrunchBase

It showed that Online Influencers are more likely than the average teen to participate in social media activities by updating their status at least once per day. But the study also shows, that they are sending 3,000 texts per month and spending more time socializing and influencing their peers offline. Social media teen influencers are defined as the top 15% most active and most engaged teens in the myYearbook community. Read more

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