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The 2010 FIFA World Cup may be the biggest social-media event to date, some bloggers argue, as fans from around the world flock to sites such as Facebook and Twitter to follow their teams. Brands such as Sony Ericsson and Coca-Cola are racing to jump on the bandwagon, launching countless soccer-related social campaigns to coincide with the start of the event.

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I just found an interview I gave BBC TÜRKÇE during the conference “Glocal: Inside Social Media” at the New York University Skopje. It’s dubbed in Turkish, but I thought I’ll post it anyway.

A short quote from the original post:

BBC Broadcasting House, Portland Place at the ...

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“Social media is people having conversations and interactions,” underlined Oliver in his presentation, clarifying that it’s not about a group of individuals broadcasting as a company, which would not mean ‘social’ anymore. “It’s about people having conversations, people having to listen, and not only to speak. Communication has changed.”

The key feature of social media is the possibility to broadcast media. Fifty years ago, as Oliver stated, you could meet with people, talk with them, write to them, have a conversation, travel to visit them – and that was all. At that time, only TV and radio stations, and publishing houses, could broadcast. Today every individual can broadcast., Social Media Marketing and Branding, Oct 2009

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