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Competing with Ashton Kutcher (@aplusk) for one million followers on Twitter, CNN has made a remarkable move to acquire an existing account (@cnnbrk). Outside the US probably hard to understand – with less than one million Twitter users in most countries – the topic hit the media already big time.

Ashton Kutcher and CNN are currently followed by the most subscribers on Twitter, but the @cnnbrk account wasn’t even fed with content by the US news channel so far. It belonged to a private person, who did not have any relation with CNN. Read more

After the discussion here and on Draftfcb’s blog, I asked visitors to answer a couple of questions in a short poll on the usage of social networking platforms. The poll is closed and we have some interesting results:

Professional Usage of Social Networks

Professional Usage of Social Networks

More than 70% of the respondents claimed to use business networks, such as LinkedIn, Ecademy or XING professionally. While this is no surprise based on the purpose of these networks, Read more

E-mail has long been amongst the most popular activities online, together with searching information on the net. But according to Nielsen there is a new killer application around: social networking.

Nielsen Research Global Active Reach

Nielsen Research Global Active Reach

A study shows, that people in the US and other countries worldwide are using social networks and blogs more often than e-mail. While searching the net remains the most popular online activity, social network and blog use exceeded that of e-mail, increasing their reach by 5.4 percentage points. As a result social network and blogging sites are now the fourth most popular activity on the Internet. Read more