Nielsen Study Shows: Social Networking More Popular Than E-Mail

E-mail has long been amongst the most popular activities online, together with searching information on the net. But according to Nielsen there is a new killer application around: social networking.

Nielsen Research Global Active Reach

Nielsen Research Global Active Reach

A study shows, that people in the US and other countries worldwide are using social networks and blogs more often than e-mail. While searching the net remains the most popular online activity, social network and blog use exceeded that of e-mail, increasing their reach by 5.4 percentage points. As a result social network and blogging sites are now the fourth most popular activity on the Internet. Read more

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Using Social Networking Platforms Professionally, Part 2

After the discussion here and on Draftfcb’s blog last week, I have decided to follow up with a short poll on the usage of social networking platforms.

You can check as many answers as you like. If you would like to add other forms of networking platforms you can enter them in the field “Other“. Please separate multiple entries with commas. If you don’t use networking platforms at all for business purposes, just mention “None” in the field “Other“.
The poll should appear within this post; if not please go directly to the poll on PollDaddy’s site.
Thanks for your help!

The poll is closed. The results can be found in another post on this blog.

The original posts can be found here and on Draftfcb’s blog.

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About using Social Networking Platforms Professionally

I have been following an interesting discussion on Draftfcb‘s blog lately. Josh raised a question on the professional usage of social networking platforms and how requests to persons in the social media space should be handled. Following is an excerpt with my comment on his posting. You can follow the original discussion on the blog of Draftfcb.

I think there is only a small line between professional and personal networking.

I’ve been using Facebook pretty much only for personal contacts and LinkedIn for professional relationships. But over the last couple of months I’ve been getting more and more requests from my professional contacts on Facebook. Read more

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