The Year Ahead: 2011 Predictions for Digital Marketing

Social media
While in some ways social media has made communication easier, it’s made many digital lives — and digital marketing — infinitely more complex with Twitter, Facebook, Foursquare, YouTube, Quora and myriad other platforms and tools competing for time, attention and dollars. But 2011 is the year it gets a little simpler.

Gaming
When it comes to the big consoles, we already expect them to fuel a new combination of TV, gaming, social media and movie-watching. But Aaron Greenberg, chief of staff of Microsoft Interactive Entertainment, said that biggest opportunities will be in controller-free entertainment.

Mobile
While 2010 was undoubtedly a giant year for mobile, that’s not likely to slow down anytime soon. Nielsen expects 2011 to be the year more Americans carry smartphones than non-internet connected mobile devices.

Read more on AdAge: http://4dm.in/aa11_1

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