According to a new study from Nielsen social media users grow steadily on a worldwide basis: in April 2010 22% of the internet usage time has been used to engage with social media.
22% sounds like not really big? You have to take into account this report is on a global scale. Here are a few more findings:
75% of Internet users worldwide visit a social network or blog when they go online — that’s a 24% increase over the same period last year. And the average international user spends 66% more time using these sites than a year ago – a growth from 3 and a half hours last year to 6 hours in April 2010. Read more