According to a new study from Nielsen social media users grow steadily on a worldwide basis: in April 2010 22% of the internet usage time has been used to engage with social media.

22% sounds like not really big? You have to take into account this report is on a global scale. Here are a few more findings:

75% of Internet users worldwide visit a social network or blog when they go online — that’s a 24% increase over the same period last year. And the average international user spends 66% more time using these sites than a year ago – a growth from 3 and a half hours last year to 6 hours in April 2010. Read more

Here is a video update from Socialnomics author Erik Qualman: “socialnomics.net – Social Media Revolution (Updated)”. It is a follow-up piece to his original social media stats video from last summer. Enjoy!

Erik Qualman in New York City overlooking Madi...

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Fans celebrating the upcoming 2010 FIFA World ...
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The 2010 FIFA World Cup may be the biggest social-media event to date, some bloggers argue, as fans from around the world flock to sites such as Facebook and Twitter to follow their teams. Brands such as Sony Ericsson and Coca-Cola are racing to jump on the bandwagon, launching countless soccer-related social campaigns to coincide with the start of the event.

Read article at MarketingProfs: http://bit.ly/mp_wc2010 or on HubSpot’s Blog: http://bit.ly/hub_wc

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