Consequences of the Publicis – Razorfish Deal.
There has been speculation, now it’s confirmed: Publicis Groupe SA and Microsoft announced Sunday that they had come to an agreement over the acquisition of Razorfish by Publicis in a deal valued at about $530 million. The deal brings Razorfish organizationally under VivaKi, the Publicis unit that has at its core a deepening of relationships between the company and media vendors.
A couple of weeks ago I have been asked by a German Internet magazine to write a guest comment on the speculations. I have been writing about the value of such an acquisition and the terms Microsoft has been exploring including a long-term agreement to utilize Microsoft’s technology, software and advertising assets.