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About the importance of innovation and how social media marketing can influence an innovation process While the “closed” innovation model served organizations well in the past, more recently, several factors have undermined the logic of this model. One factor is the increased mobility of the workforce. As people move from one organization to another, they […]
After the discussion here and on Draftfcb’s blog, I asked visitors to answer a couple of questions in a short poll on the usage of social networking platforms. The poll is closed and we have some interesting results: More than 70% of the respondents claimed to use business networks, such as LinkedIn, Ecademy or XING […]
E-mail has long been amongst the most popular activities online, together with searching information on the net. But according to Nielsen there is a new killer application around: social networking. A study shows, that people in the US and other countries worldwide are using social networks and blogs more often than e-mail. While searching the […]
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