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Global Online Advertising Lead by Paid Search

Global online advertising will rise by 12.4% during 2010 according to a study from MAGNAGLOBAL, a division of IPG’s Mediabrands. Media spendings will hit $61.0 billion dollars globally with paid search as the most important component of online advertising. In 2010 this segment will account for $29.8 billion, i.e. 48,9% of the total spendings, up by 16.5% over 2009 totals.