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One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived trustworthiness […]
About a year ago, Starbucks overtook Coca-Cola as the most popular corporate brand on Facebook, with its page drawing 3.7 million fans. Now the coffee brewery has become the first brand to hit the 10 million-fan mark on Facebook. The nearest rivals, Coke and Skittles, are both trailing behind at about 6.5 million fans. To […]
According to a new study from Nielsen social media users grow steadily on a worldwide basis: in April 2010 22% of the internet usage time has been used to engage with social media. 22% sounds like not really big? You have to take into account this report is on a global scale. Here are a […]
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