Recently I have read yet another article on “Agencies Are Dead”. Hundreds of articles have been written in the past years about the death of the traditional ad agency. Yet, most of them are still around. Richard Whitman writes about the reasons: Because any good company, no matter what the industry, follows the money. If […]
If you are not happy with the results below please do another search
8 search results for:
A short summary on customer insights and market research data Today’s luxury shoppers now use the Internet as a tool to find inspiration and to learn about luxury products or services. Across income and age, luxury brand websites, along with consumer review websites are frequently accessed to find information on luxury items before making a […]
Global online advertising will rise by 12.4% during 2010 according to a study from MAGNAGLOBAL, a division of IPG’s Mediabrands. Media spendings will hit $61.0 billion dollars globally with paid search as the most important component of online advertising. In 2010 this segment will account for $29.8 billion, i.e. 48,9% of the total spendings, up by 16.5% over 2009 totals.