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About 70% of brand coverage by bloggers around the world is disconnected from the core messages being promoted by digital marketers, according to a study by PR firm Burson-Marsteller. Some degree of message distortion is inevitable, but experts say that companies can reduce the noise by creating powerful content of their own – if bloggers […]
One thing that makes social media marketing powerful is consumers’ trust in “people like them”—their friends, family and other online peers. Marketers want to tap into that trust through the power of earned media or by engaging in a conversation with consumers, but where social conversations take place has an effect on their perceived trustworthiness […]
About a year ago, Starbucks overtook Coca-Cola as the most popular corporate brand on Facebook, with its page drawing 3.7 million fans. Now the coffee brewery has become the first brand to hit the 10 million-fan mark on Facebook. The nearest rivals, Coke and Skittles, are both trailing behind at about 6.5 million fans. To […]
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